The Best Chiropractic Marketing Strategies to Get More Patients
The Best Chiropractic Marketing Strategies to Get More Patients
As a chiropractor, one of the most-often-asked questions is how to get new chiropractic patients. Without new patients, your business can’t grow and it’s simply not sustainable to rely on current or regular patients. One of the best ways to get more chiropractic patients is to develop a chiropractic marketing strategy. This strategy will give you a roadmap that you can follow to maximize chiropractic marketing opportunities to attract more patients.
Here’s a look at some of the best chiropractic marketing strategies to get more patients:
1. CHECK YOUR BRAND
A chiropractic marketing strategy starts with your brand, and one of the first things you have to when developing a chiropractic marketing plan is to evaluate your brand. This includes considering your entire brand experience, from your logo to your website, your relationship with your clients, and the experience of clients in your office. Does your brand communicate your personality and what makes your practice unique? Does your brand build trust? If the answer to any of these questions is “no”, perhaps it’s time to update your brand.
2. KNOW YOUR DEMOGRAPHIC
Once you have established your brand, you have to decide the demographic of the chiropractic patients that you want to attract. Ask questions like what is their like location, income, or education level? Should they be fitness fanatics Are you targeting individuals or businesses? The more specific and detailed you can be about your ideal patient, the easier it will be to create a chiropractic marketing strategy. With platforms like Google and Facebook, you can pinpoint the exact target audience you want to market to.
3. WORD OF MOUTH
The recommendations of others carry a lot of weight when it comes to people’s decision making. This is why word of mouth is such a powerful marketing tool. One of the best ways to generate good word of mouth is to provide an excellent service. If people are happy with your treatment and the way you administer the treatment, then chances are they will tell their friends about it or recommend you when someone asks for a recommendation.
Other things you can do is to improve the patient experience, from friendly staff, to ease of making appointments, to making patients feel comfortable at your practice, and anything else that improves the patient experience at your practice.
Using videos in marketing campaigns continues to grow in popularity. In fact, more than 90% of marketers say that it forms an important part of their marketing strategies! Videos are great for explaining your business and what makes you unique, they can be used to inform potential patients about new treatments or techniques or simply tell the stories of happy patients. One of the main strengths of videos lies in their ability to be shared with others, making it a powerful word-of-mouth tool.
TIP: You don’t need expensive equipment to make videos, but always ensure they look as professional as possible.
5. SOCIAL MEDIA
One of the most important elements of any chiropractor marketing strategy is social media. If you are not active on social media, you are losing out on attracting more chiropractic patients. Social media allows you the opportunity to interact with patients, post informative content, announce special events or promotions and get involved with the local community. An active social media presence shows that you care and keeps you top-of-mind with current and potential chiropractic patients.
It’s important to note that posts and interactions should always come across as personal — people can smell fake a mile away. Also, stay away from controversial topics.
6. SOCIAL MEDIA MARKETING
Speaking of social media, paid advertising on social media is also very effective in getting the word out there. Many social media platforms let you ‘micro-target’, pinpointing exactly who you want to target in terms of age, gender, location, income, and more (which is why it’s important to know your demographic, as mentioned above). You can use social media advertising to drive people to your social media pages, contact you directly, or both. It’s an effective and relatively cheap way to spread the word.
7. GO LOCAL SEO
As a chiropractor, you want to reach people within the immediate vicinity of your practice. One of the best chiropractic marketing tips to attract more patients is to use ‘local search’. Studies have shown that an incredible 94% of people looking for a chiropractor, call after running a local search. This makes local SEO critical a critical component of your chiropractic marketing strategy because it ensures that your name features prominently when people search for a chiropractor in the area.
8. SEARCH ADVERTISING
Staying with search, a great way to boost search results, especially local, is through paid search advertising, often in the form of pay-per-click (PPC) marketing campaigns. PPC campaigns target specific keywords or phrases that relate to people searching chiropractic care, and similar to social media advertising, search advertising can also use micro-targeting to reach a very specific audience. Done well, search advertising can be affordable and very effective.
9. PROFESSIONAL, MOBILE-FRIENDLY WEBSITE
Your website is an extremely important tool in attracting more patients because it is an extension of your ‘brand’ online. Your website should always look professional, up-to-date be easy to navigate, clear in what you offer, who you are, and how to contact you.
Most importantly, your website should be dynamic and mobile-friendly. This is not only because more and more people are using their mobile devices to search, but also because it can greatly affect your search rankings. This is due to Google’s recent ‘mobile-first’ approach to search rankings where the algorithm looks for the mobile version of our website first when indexing search results. If your website isn’t mobile-friendly, then your rankings will suffer.
10. CONTENT MARKETING
Content marketing entails posting relevant, informative, and engaging content on your website and it is considered by marketers to be one of the most important online marketing tools today. This type of content creates brand awareness and trust by establishing you as an authority within the chiropractic community. It is also great for your SEO.
The best way to implement content marketing is to create a content plan that maps out what content you need, and where and when you’re going to post it.
11. GET INVOLVED IN THE COMMUNITY
Establishing yourself as an authority or thought-leader within the chiropractic community is important, but so is getting involved in your immediate community. This involves giving or sponsoring community lectures (or webinars) or events, guest speaking at similar events, or sharing your thoughts and expertise on local community forums. The ‘free’ sharing of ideas will show community members that you care for their wellbeing beyond just charging for a service.
12. REVIEWS & REPUTATION
An extension of word-of-mouth, patient reviews are critical for the success of your practice, because, in the healthcare industry, reputation is a very big deal because people pay attention to them. Positive reviews can help to build your reputation and result in new chiropractic patients, but it only takes one scathing negative review to tarnish your image and let the stream of patients dry up. This makes it extremely important to also pay attention to negative reviews as they can help you to identify areas of your practice that need improvement.
One of the best ways to get reviews is to request feedback from patients by emailing them after their visit, but not immediately after. Give it a couple of days, then send them an email.
13. EMAIL MARKETING
Email is as old as the internet itself, yet it remains one of the most cost-effective marketing tools around. and makes it one of the best chiropractic marketing ideas. Ask patients for their email addresses when they sign in or register at your practice and use this database to send newsletters about new treatments, tips, and advice, updates about your practice and deals, and events.
IMPORTANT: These types of emails are seen as promotional emails by regulatory bodies in most countries and thus require consent from the user to receive these emails.
14. VALUE PROPOSITION
Why should a potential patient choose you over another chiropractor in the area? What do you offer that other chiropractors don’t? What sets you apart? This is what’s called a unique value proposition, and should be front and center of your chiropractic marketing plan. If you don’t know what sets you apart, then you should look at your competitors and find something unique that will attract patients to you. It could be anything, from online appointments or exceptional after-care service.
These chiropractic marketing strategies will help you to attract new patients, but not every chiropractic practice is the same, and not every target audience responds to these strategies in the same way. This is why it is important to get to know your audience and identify the opportunities that will work best. It is important to keep monitoring your efforts to determine what works and what doesn’t and adjust your strategy accordingly to maximize its effectiveness and draw the most patients.
Last Updated on November 29, 2021 by Gregor Blair