TRAVEL BRAND: SOCIAL MEDIA CASE STUDY
Over 200% increase in Instagram followers in 12 months.
Kenekt Digital was briefed to grow an engaged following on Instagram for a travel brand in Peru.
The challenge was to build their Instagram following and establish a robust online presence. This also includes increasing engagements on posts, increasing brand awareness and visibility, generating more likes and reaching more audiences to make the brand a thought leader in the market.
We developed an effective growth strategy, optimized the Instagram account to let the target audience know who and what the brand is all about. We created a content strategy to get the target audience engaged by leveraging user-generated content – posting high-quality images and keeping to a consistent visual look.
◘ An effective Growth Strategy
◘ Content Calendar
◘ Consistent Posting at peak times
◘ User-generated content
◘ Story content to engage more audience
◘ Influencer Shoutouts
We grew the client’s following from 5940 to over 16843 in 12 months.
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